Rocky Horror - Charles Atlas 'Make You A Man' Flip-Up Lighter

Charles Atlas, born Angelo Siciliano (October 30, 1892 Acri, Italy – December 23, 1972, Long Beach, New York) was the developer of a bodybuilding method and its associated exercise program, most well-known for a landmark advertising campaign featuring his name and likeness, which has been described as one of the most lasting and memorable ad campaigns of all time.

According to his description, he trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular muscleman of his day. He took the name "Charles Atlas" after a friend told him he resembled the statue of Atlas on top of a hotel in Coney Island, and legally changed his name in 1922. His company, Charles Atlas Ltd., was founded in 1929 and, as of 2004, continues marketing a fitness program for the "97-pound weakling."

"But a deltoid and a bicep, a hot groin and a tricep, makes me - Ooh! - shake.  Makes me want to take Charles Atlas by the hand, in just 7 days, oh baby, I can make you a man"
 

• High quality windproof lighter with metal casing and solid mechanism.

• Refillable with standard lighter fluid.

• Quality printed image with ink direct onto casing - both durable and vivid.

• Limited Edition… One of just 500 worldwide.

• Comes supplied in a tin case with a lifetime guarantee.

• Approx. 53 x 36 x 11mm - standard size.